Interesting tidbit from Long Zheng at Istartedsomething.com
Roughly eleven months ago, the big blue giant finally stood up for itself when it launched the largely popular and successful advertising campaign officially known as Life without walls featuring the infamous I’m a PC television ads. However, it might not have been the only advertising campaign Microsoft was considering at the time if some interesting videos I found today are any indication.
In the Vimeo account of John McNeil, then creative director atMcCann Worldgroup one of the advertising agency competing for the Windows gig at the time, are nine videos all titled “Life Comes Together” uploaded roughly 11 months ago. Both the timing of these videos and the fact that they conclude with the Windows logo leads me to the assumption that they are commercials from an alternative Windows campaign McCann must have pitched to Microsoft. Obviously history tells us they lost since Microsoft went with the “Life without walls” campaign pitched by Crispin Porter + Bogusky.
Comparing the two campaigns, these ads are even more emotions-driven than “Life without walls”. In except just two scenarios where we actually see the screen of a computer, almost all of these ads focus on experiences and moments that are either enabled or could be enhanced by “Windows”.
The videos are below..
Life Comes Together/Rose from John McNeil on Vimeo.
Life Comes Together/Panoramic from John McNeil on Vimeo.
Life Comes Together/Directions from John McNeil on Vimeo.
Life Comes Together/Alex from John McNeil on Vimeo.
Life Comes Together/Natalie from John McNeil on Vimeo.
Life Comes Together/Forrest from John McNeil on Vimeo.
Life Comes Together/Stanley from John McNeil on Vimeo.
Life Comes Together/The Phone Call from John McNeil on Vimeo.
Life Comes Together/Family History from John McNeil on Vimeo.
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